GOOGLE Really Trying to murder SEO?

We all know that Google hold updating its Search motor Algorithms for displaying better results in its SERPs (Search Engine outcome Pages). Last month, it begun using a new algorithm entitled “Hummingbird” which affected the traffic of most of the websites to a large extent. Now, Google give more significance to user’s engagement like sharing of blog mails, liking, Google in addition to ones (+1) etc rather than giving importance to SEO components like backlinks and PageRank. Due to this, a foremost theme of discussion has emerged among SEO professionals “Is Google Trying to Kill SEO?“. Are you alarmed? If yes, I have items of interpretation behind this assertion.
 

A Little Information about SEO

SEO stands for seek Engine Optimization. We split up SEO in two components i.e interior (On-Page) SEO and External (Off-Page) SEO. interior or On-Page SEO makes only 18% of the method as it mostly arrives into play while conceiving the website. Good designers pursues best practices to get higher grading on Google.

External or Off-Page SEO is much more important because it comprises of composing value content, remarks, utilising keywords, press releases etc. Now, SEO experts also encompass SMO as a part of Off-Page SEO.

Two kinds of SEO schemes which are well liked amidst users are “White Hat SEO” and “Black Hat SEO“. As the title suggests, Black head covering SEO is a method of gaming the scheme for getting better rankings in short span of time. It can give you best outcome in shortest possible time but it is extremely hurtful. On the other hand, “White head covering SEO” is a authentic SEO technique.
What Google and Users desire?

Google or other users habitually want to see applicable and best results in search outcome sheets. If Google falls short to show you applicable content when you seek, they aren’t doing their job correctly.

When you say seek motor Optimization (SEO), it alternatively means you are gaming Google to get your content graded higher than what it would be without SEO.

Black head covering SEO techniques injures Google as well because Poor or ineffective content get higher rankings as well. However,with the issue of Penguin update, Google begun giving more significance to communal Media undertakings like portions, tweets, likes, reddits, +1s etc rather than “backlinks” which was one of the major cause behind the achievement of very dark head covering SEO technique.

Why Google begun Giving More importance to User’s commitment?

According to Google, if you are promoting the content of other website/blogs, it has precious content. In other words, encouraging the content with communal newspapers is an sign of High value content. Users can’t fake Google in this as well.

Be it very dark head covering or White head covering SEO, users mainly conceive content and encourage it all over the internet. If No one other than you is distributing your content, Google will consider it as a fake attempt.
 

What does it signify?

As I cited previous numerous times, Google is now giving more significance to the quality of content rather than seek Engine Optimization. This is probably the cause why it considers factors User’s commitment and participation while ranking a website. So many bloggers are there who don’t understand much about SEO but still organised to get best outcomes in Google SERPs. Due to this, users think that “Google is endeavouring to kill SEO”. 

Why SEO Will Never Die?

According to me, SEO will never Die due to below given reasons:

• SEO will exist as long as search engines are available- Search Engines follows some kind of algorithms for showing relevant content. SEO experts will figure out these algorithms and will definitely change the SEO methods which means, it will not die.
• Search Engines can protect themselves in case of failures- If a particular search engine is not showing relevant results, they can cast blame on SEO methods used by different websites. After the death of SEO, they won’t be able to give any kind of explanation. As a result, they will lose user’s faith.
• SEO industry has Money – At present, SEO industry has lots of money. That’s probably the reason why so many SEO experts are able to make money for giving their services. Any occupation which has money will definitely exist for long time. If Google will change their tactics, SEO experts will find new SEO tactics to overcome this.
• Traffic Acquisition – As you all know, More traffic means more earnings. Search Engine optimization is a technique of attracting more targeted traffic to your blog. To accomplish this task, the website must be easy and simple for search engines to find and translate because they can’t understand web pages in the same manner that humans do. That’s is why SEO is necessary and it can’t die.
• Search Engines can’t play with Publishers- Search engine companies also earns a lot of money from their publishers. The content inside Robots.txt file is mostly responsible for showing relevant Ads on any website. End of SEO means poor settings of Robots.txt file. It alternatively means, visitor will see useless or irrelevant Ads. It will decrease the earning chances of Publishers. Google also want to maximize the earning of Publisher from their side because they get handsome commission from publisher’s earning as well so they can’t destroy the SEO.

From the Editor’s Desk

SEO which stands for Search Engine Optimization is really very important for any website or blog. This is probably the reason why, people are investing lots of money on it. Whenever Google launch new Algorithms, people starts discussing on topics like “Death of SEO”, ”End of SEO” etc. However, I don’t think SEO will ever die. What do you say? Share your views in comment section.